I answered a call the other day and it was a rep from Aribtron. I was selected to do a survey on radio listening. First they sent me a letter explaining what they will be sending me (which I got on the same day). In the envelope they even sent me $1.
The next thing I opened was this box from Arbitron (pictured above). They sent me a letter and let me know what was expected of me and what else I would be getting once I completed the week long radio diary.
They also gave me phamplet that explains more about doing these radio listening project. I guess this is similar to what they do for TV except for radio. I have to write down the time I listen to the radio, the station (and it can be on the internet), and where I was when I was listening to the radio.
Then there was an envelope with more info...let's see what's inside. Look another $2.00! Then a little page showing what I get when I complete this project. Finally it includes the Radio Ratings Diary.
This project will only take a few minutes of my day and I will get more for completing it!